KANSAS CITY, Mo. (February 14, 2020) – GEHA, Inc. (Government Employees Health Association) has selected independent, full-service agency Sandbox as its creative agency of record following a competitive review. Sandbox will lead omnichannel creative and media strategy for the Lee’s Summit-based not-for-profit provider of medical and dental plans for federal employees.
“GEHA is committed to building awareness to fuel our national and local growth efforts to benefit our members, communities, employees and our business. We’re confident Sandbox is the right partner to help elevate our brand,” said Shannon Horgan, Chief Growth Officer, GEHA. “Their strategic and creative thinking quickly caught our attention and we look forward to a collaborative partnership.”
The assignment includes creative leadership to support and activate GEHA’s partnership with the Kansas City Chiefs, where GEHA is the exclusive health, dental and vision plan partner.
“All of us at Sandbox are excited to help GEHA build on an already amazing brand story,” said Ethan Whitehill, Chief Marketing Officer, Sandbox. “It was clear from day one of the search process that GEHA is an extraordinary company with a rich history and an inspiring, member-centered vision. We’re honored they tapped us to advance their narrative and accelerate growth through campaign thinking, engagement strategy, sponsorship activation, and marketing innovation.”
Government Employees Health Association, Inc. (GEHA) is a not-for-profit provider of medical and dental plans for federal employees based in Lee’s Summit, Mo. For more than 81 years, GEHA has been dedicated to providing products and services that help its members protect their families and access quality, affordable health care. Today, GEHA offers one of the largest national medical and dental plans serving federal employees, covering more than
2 million federal employees, retirees and their dependents. The company employs more than 1,300 people in the Kansas City metro area. For more information, visit geha.com.
As an independent, full-service agency, Sandbox helps brands accelerate growth and drive transformation through a customer-centered, collaboration-powered approach. The agency operates from five locations across the United States and Canada, and serves a roster of clients that includes some of the most respected names in human and animal health, financial services, retail, and consumer products. For more information, visit sandbox.com.